Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty
- Creator: Pandit, Ameet , Vilches-Montero, Sonia
- Resource Type: journal article
- Date: 2016
Driving the SME shopfront retail innovation development process
- Creator: Rosenberger III, Philip J. , Pires, Guilherme , Merrilees, Bill
- Resource Type: conference paper
- Date: 2012